Support a Local Business

November 28, 2018

Have you shopped local? I mean really local. A business owned by a resident, with roots in your community. This past Saturday, November 24th was Small Business Saturday. Small Business Saturday was established as a day in between Black Friday and Cyber Monday to celebrate local small businesses that create jobs and support the local economy. By patronizing a local business, your dollar spent invigorates the local economy and keeps our small communities thriving.

There are 30 million small businesses that account for 99% of total companies in the United States. Nearly half of American jobs come from small businesses. Your support of small business creates 2 out of 3 new jobs in our state. Spending $100 in a small business locally results in $68 staying with in the local economy. Without small businesses, our economy would fail.

In addition to the economic reasons for shopping locally, a small business generally has better customer service. They are more personable with a hands-on experience for the consumer. A small business has the same access to vendors as big box stores and if they do not have it, are more receptive on acquiring the product for you. Service is what keeps small businesses alive.

Just because we missed Small Business Saturday, does not mean your support does not matter. This Holiday season try local. Spread the word with neighbors and friends on the importance of “Shopping Small.” The Small Business Administration site located at has a business locator to find participating businesses. In addition to the locator, a small business owner can find tips and resources to market their businesses through the Holidays. Tips include ways to maximize return on sponsoring Holiday events, marketing on a limited budget and much more.

To make a community succeed, it takes a variety of businesses and people to support them. Come out this Holiday Season and support your local business. Communities are more vibrant when we support each other. Keep it local and watch the good things happen. Have a safe and Happy Holiday Season!

This article was written by Charles Holland, County Engagement Specialist with the University of Missouri Extension-Monroe County. Please feel free to contact Charles with any questions at or by phone at 660-327-4158.